Frequently Asked Questions
about SEO, Analytics and Marketing Services
Organic results (known in the industry as "SERPs") refers to the sites displayed in the "free" listings as opposed to the sponsored ad listings, displayed along the top and side of the web page (usually with some background colour).
Getting into the top of organic search engine results depends on how competitive your desired key phrases are. If you want to do well for a regional key phrase such as "Thornhill Ontario Used Tires" then high rankings can be achieved quickly (e.g. 1-3 months for the various search engines). Conversely, if you want to be in the top 10 results (or even page#1 position#1) for "real estate listings", then getting page one results will take time and resources. In this particular case getting found at the top of Google would require a sustained SEO campaign, and could take years of intermittent SEO as well as well-designed link building and social media campaigns (especially if your site is brand new).
How long it takes also depends on the search engine in question. Bing and Yahoo tend to have quicker results, while Google takes longer.
Also note that Google places a high degree of importance on the age of a website, and it also looks at how long you have had the domain name (a domain name is "something.com").
Important: a well-optimized internet marketing campaign such as Google AdWords can get you to the top of a search engine quickly, but can also be expensive (once again this depends on how competitive your key phrases are).
Google Adwords (their pay-per-click) advertising is divided into campaigns, and each campaign has its own advertising settings. Results from a campaign are displayed at the top and side of Google in the "Sponsored Links" section when people search for a key phrase that you are bidding on.
A budget is applied to each campaign, which primarily consists of a maximum spend limit per month, as well as a maximum amount to be spent on each click.
Your level of competition determines how much you need to spend in order to place well in the sponsored listings. However, it is very important to note that Google also takes into account other things besides the maximum cost-per-click (CPC) for a key phrase when determining what sites appear at the very top of Google's sponsored listings (e.g. Google also looks at the click-through-rate).
- Google Adwords campaigns can and should be optimized -
Is Google Adwords right for you? The simple answer: that really depends on how competitive your market is, as well as how much you are willing to spend to get visitors to your site!