Overview of Google+ Pages
Google just launched their latest social media creation called Google+ “pages” a couple of days ago. Like Facebook pages, Google+ pages are designed specifically for companies.
Similar to Facebook pages, Google+ pages can be used to increase brand recognition, monitor customer sentiment and generate backlinks (the gasoline that powers the SEO engine).
The interfaces between the two are radically different, however. Google’s page interface is nice and simple compared to the Facebook page interface, which tends to be quite busy with numerous ads. There is lots of drag’n’drop functionality as well, useful when designing your page.
Creating your Google+ Page
To create a Google Plus page:
- Go to Create a Google Plus Page.
- Pick a category, whichever is most relevant to your business/company. Tip: notice that you can change the visibility from the default which is “Any Google+ user” (see figure below).
- The next step is to enter your tag line, which typically describes your company. As an SEO guy I can’t help but suggest getting some key phrases in there!Figure 3: Tagline and Profile Photo
- After this you should upload an image like your company logo. Tip: this is where I had difficulty. After some experimentation and headache I found that things went much better with square images (200px X 200px finally worked). I hope Google improves their online image resizing!
- You can finish at this stage by clicking on the Finish button at the bottom. You can share your new page if you want, however, a final tip: view it yourself first just to make sure nothing needs to be tweaked, and then share it with your personal circles.
- Once you’ve created your page go to your profile settings (via the image toolbar at the top), and edit your profile information in the About tab.
Accessing Your Google+ Page
To access your page go to the top-left of the browser window and hover over your Google profile name. You should see a listbox similar to the one below, click the down arrow and then choose your Google page.